Well, with SketchUp, and a rendering software package (both free) you could actually make this happen. Instead, what if you could show him a photo of the bookcase, customized to his specs? If you’re really good, show him a photo of said bookcase installed in his home! You could show him how awesome it would look, and would certainly go a lot farther in closing the sale. You need to bring excitement, and create a strong desire. It’s not enough to say, “Yeah, I could build you this nice bookcase with dentil molding, a recessed cove, two arched cabinet doors, in cherry.” Does that sound really enticing to you, if you were the customer? You might be a great woodworker, but I’m sorry, that kind of description doesn’t get across the vision for this project that you have to the potential client. Vision is being able to get across an idea to a client, in this case woodworking concept. In my view, successful marketing involves at least one major component: Vision. However, I do have a secret weapon – SketchUp, a CAD program, free from a company called Trimble (although Google created it).įor those of you somewhat familiar with SketchUp, please come back from running away from your computer while pulling your hair out and yelling hysterically, while I tell you why it’s my secret weapon, and how it gives me a leg up on the most of the rest of my competition… I’m blessed, in many respects, that I was able to bring a lot of great tools to this profession – a good eye for design, website savvy, a great mentor, creativity, and others. I’m not talking about a dedicated mortiser here, but “tools” outside of the shop, such as marketing, great designs, technical skills, contacts, and such. Woodworking, as in any business, requires that you have tools at your disposal that the other guys don’t have, in order to beat them to getting customer dollars.
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